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‍STAY OFFICE (한국리모델링건축대전, 환경부장관상 수상)

The existing building, located on the roadside of Seongsan-dong, a relatively peaceful and quiet neighborhood in Mapo-gu, was lit by the south-facing light, and the bus stop in front of the building was crowded with children going to and from school. At one time, the floor area ratio was allowed up to 300% or more, so existing buildings were built larger than the current allowable floor area ratio, and it was an opportunity to choose a major renovation rather than a new construction.

The finishing materials and color plan were made by reflecting the atmosphere of the adjacent buildings and the overall street on both sides, and the elevation and interior division were considered in consideration of the main usage status of the surrounding buildings and the use plan of the main building. At first, because the upper floors of the building were houses, the location and shape of the front windows were irregular and consisted of small windows as a whole. Considering that the entire floor will be used as an office, the entire elevation was demolished, leaving only the structure, and the windows were extended to transform it into a regular elevation. In the process, a detailed plan was needed to complement the ramen structure in which structural members of different sizes are asymmetrically arranged. As a result, the stairwell, which had retreated backwards, was protruded and the gap between the columns was supplemented to create a three-dimensional and unified architectural language.

The most important issues for a building with a scale of about five floors, including new construction and construction, are stairs and elevators, as was the case with this building. The narrow staircase room and the shared toilets in the hallways on each floor were typical of a small building that was over 20 years old, and they were built after the toilets and stairs were demolished to insert an elevator into the existing toilet location. The demolition and structural reinforcement of the load-bearing walls of the 5th and 6th floors, which used to be houses, were also carried out. STAY office is the work space of STAY architects and shows a new look of the small building, which occupies a fairly high proportion of the buildings that make up the city, and makes you think about their change and reuse.

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‍새로운 슬로건, 'Stay on the Ground'

‍한발 더 나아가, 'Stay'라는 브랜드 네임이 고객의 접점에 노출될 때 '스테이 아키텍츠'의 모든 행위를 함축적으로 전달하는 커뮤니케이션 도구가 필요하다고 생각했습니다. 그 결과로 'Stay on the Ground' 라는 새로운 슬로건을 설계하여 다양한 마케팅 접점에서 효과적인 커뮤니케이션이 가능하도록 제안했습니다. 이 새로운 슬로건은 건축 카테고리가 직관적으로 연상이 되도록 강한 자극을 유도함과 동시에 '스테이 아키텍츠의 철학으로 세워지는 건축'이라는 메시지와 그들이 업을 대하는 자세(attitude)를 은유적으로 전달합니다.